The Drunken Oracle

The Drunken Oracle is a conceptual illustration project centered on a fictional brewery that

The series consists of five original illustrations paired with five label designs each inspired by a different mythological tradition. Spanning from Greek to Norse to Chinese,

Blending narrative art with commercial design, the series explores how both myth and drink have been intertwined across cultures for centuries.

BRAND & LOGO

Pretty early on with this project, I knew I wanted a figure that could be found within all/most mythologies. After some brainstorming, the oracle was the perfect figure for this role. The design of the logo stayed pretty much the same wince the beginning. I wanted to have the feel of an old saloon sign while playfully displaying the brewery’s name. Not only is the oracle a source of wisdom and guidance within all of these beliefs, with some liquid courage, we all tend to become oracles.

Early Concept